Value-Added Processing · Agrifood · FoodTech Advisory

Funding is the Fuel,
Compound Value
is the flywheel.

We help founders and business owners access capital, navigate growth, and build compound value.

11+ Years advising
+$100M Investments supported
6 Countries served
Est. '14 createvalue Advisory
Food & Bev Agrifood Functional FoodTech

Your food business advisor who thinks with you.

"For us it's never just about finding growth capital, or solving the immediate problem. It's about understanding what you are building, why it matters, and what it needs to compound."

The decisions that matter most tend to fall between your accountant and your bank, between this year and the next five. That's where we work — thinking alongside you, helping you see the full picture, and making sure the moves you make today still look smart three years from now.

Werner Müller founded MPS | CreateValue after more than a decade working alongside food business owners across six countries. Different markets, different stages — but the same gap every time: owners doing real work, without someone who actually understood what they were trying to build.

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What We Offer

4 ways we work together — food business advisory for every stage.

Startup Founder — 1st Investor Cheque
For Accelerator Programs.

We support start and scale-up programming offered by Accelerators through webinars, workshops and advisory — focused on preparing founders for their first investment conversation.

  • Understand how investors and funders look at your numbers
  • Introduction to different capital types, instruments, and investors
  • Valuation vs dilution + simple CAP table illustration
  • Investment roadmap: Angel round through to Seed
  • How to use non-dilutive and dilutive capital strategically
  • How to deliberately build towards an acquisition
$350K+ in Growth Capital
Can I. Should I. What if.

Most capital conversations start with "how do we get this funded." We start earlier — with whether you should, on what terms, and what it means for everything that follows.

  • Business plans, financial projections, and scenario modeling
  • Feasibility studies for new ventures, processing lines, or market entry
  • Growth capital strategy — positioning, readiness, and access
Growth that compounds
Growth that builds on itself.

Getting funded is the start, not the finish. We stay alongside you — helping make sure every decision that follows creates value that carries forward, not just results that reset.

  • Navigate growth transitions — from producer to processor, regional to national, or into adjacent categories
  • Fill the gaps without hiring ahead of where you are
  • Make sure every move builds on the last — so growth sticks
Exit Readiness — Sell on Your Terms
For owners thinking about what comes next.

Most food businesses aren't structured for an exit — the financials aren't clean, the story isn't buyer-ready, and the value hasn't been surfaced. We run a 24–36 month program to change that.

  • Financial normalisation — so buyers see the business as it actually performs
  • Buyer-ready strategic narrative and growth story
  • Buyer profile identification and pre-sale relationship building
  • Deal structure guidance — terms, timing, and what to walk away from
The Canadian Food Landscape

Four problems hold most Canadian food businesses back from scaling.

The same barriers come up again and again. Our advisory is built to solve exactly these four.

Problem One
Most startup founders don't know how to plan for their 1st investor cheque

Most founders don't lack ambition — they lack the investor lens and capital literacy to build a deliberate path to funding.

Investor Lens

How investors read your numbers — and what signals matter.

Capital Roadmap

Capital types, valuation vs dilution, CAP tables — from Angel to Seed.

Problem Two
Growth capital is available — but most owners can't access it

The money is there. The gap is positioning — most owners arrive unprepared, or asking for the wrong thing.

$140B+ Sector size — capital is here
$2M–$20M Where most food businesses stall
Problem Three
Most food businesses grow in bursts — but the wins don't stick

Good years. Smart hires. Product launches. But without a thread connecting the wins, you rebuild from the same place each time.

Data-Driven Growth

Where growth is coming from — and where it's leaking out.

Human-Designed Execution

Built around your team — not just the strategy.

Problem Four
Most owners build a business — but not one they can sell

Most food owners haven't structured for an exit. The financials aren't clean, the story isn't buyer-ready, and the value hasn't been surfaced.

Clean Financials

Restructured so buyers see the business as it actually performs.

Buyer-Ready Story

The right narrative and terms — built before the conversation starts.

"The owners who win aren't the ones who work harder. They're the ones whose decisions compound."

See How We Work →
Client Results

Food business advisory
results that speak for themselves.

🏭 Value-Added Food Processing
Diversified Food Business Group
$300K→$22M Business value
2.5 yrs Partnership

"Originally starting my business with a $300,000 investment, Werner has been my advisor for the last 2.5 years — helping me fund and build out a diversified business group now worth $22M."

Business Owner · Diversified Food Business Group
🌾 Agrifood · Value-Added Processing
Value-Added Processor
$1.8M Invested in modernization
Exit Targeted 2–3 years

"Working with Werner for more than 3 years, he helped us invest $1.8M in modernization, restructure strategically, and position for a planned exit in the next 2 to 3 years."

Founding Partner · Value-Added Processor
🌿 Functional Food · Food-as-Medicine
Food-as-Medicine Brand
Seed → A Investor rounds
Pivot Growth → Profitability

"Werner has been instrumental in growing my 3rd startup through seed and Series A investor rounds — and helping me pivot from a focus on growth to profitable, sustainable scalability."

Founder & CEO · Food-as-Medicine Brand
🫙 Food Sector · Non-Profit
Non-Profit Food Organization
Sector Dev → Industry leader
Sustain. Growth strategy

"Werner helped us transform from a participant into a genuine industry contributor — now focused on sustainable growth that serves the whole sector, not just our organisation."

Executive Director · Non-Profit Food Organization

References available on request.

Thinking out loud on Canadian food business.

Capital, growth, and exits — for founders and owners in the sector.

Let's Talk

If this sounds like the right fit — reach out.

We work with a small number of owners at a time, on purpose. No pitch, no sales process. Just a straight conversation about whether this makes sense — and what it could look like if it does.

Response within one business day.

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