Funding is the fuel. Compound value is the flywheel.
We help founders and business owners access capital, navigate growth, and build a business that compounds, not one that resets.
Food & agrifood advisory for every stage of the journey, from a founder's first investor cheque to an owner's planned exit.
We support start and scale-up programming through webinars, workshops and advisory, focused on preparing founders for their first investment conversation.
Most capital conversations start with “how do we get this funded.” We start earlier, with whether you should, on what terms, and what it means for everything that follows.
Getting funded is the start, not the finish. We stay alongside you, helping every decision that follows create value that carries forward, not just results that reset.
Most food businesses aren't structured for an exit, the financials aren't clean, the story isn't buyer-ready, and the value hasn't been surfaced. We run a 24–36 month program to change that.
The same barriers come up again and again. Our advisory is built to solve exactly these four.
Most founders don't lack ambition, they lack the investor lens and capital literacy to build a deliberate path to funding.
The money is there. The gap is positioning, most owners arrive unprepared, or asking for the wrong thing.
Good years. Smart hires. Product launches. But without a thread connecting the wins, you rebuild from the same place each time.
Most food owners haven't structured for an exit. The financials aren't clean, the story isn't buyer-ready, and the value hasn't been surfaced.
The owners who win aren't the ones who work harder. They're the ones whose decisions compound.See How We Work →
The decisions that matter most tend to fall between your accountant and your bank, between this year and the next five. That's where we work, thinking alongside you, helping you see the full picture, and making sure the moves you make today still look smart three years from now.
Werner Müller founded MPS | CreateValue after more than a decade working alongside food business owners across six countries. Different markets, different stages, but the same gap every time: owners doing real work, without someone who actually understood what they were trying to build.
Years advising food & agrifood businesses
Countries served
Year MPS | CreateValue was founded
For us it's never just about finding growth capital, or solving the immediate problem. It's about understanding what you are building, why it matters, and what it needs to compound.Connect on LinkedIn ↗
“Originally starting my business with a $300,000 investment, Werner has been my advisor for the last 2.5 years, helping me fund and build out a diversified business group now worth $22M.”
Business Owner · Diversified Food Business Group
“Working with Werner for more than 3 years, he helped us invest $1.8M in modernization, restructure strategically, and position for a planned exit in the next 2 to 3 years.”
Founding Partner · Value-Added Processor
“Werner has been instrumental in growing my 3rd startup through seed and Series A investor rounds, and helping me pivot from a focus on growth to profitable, sustainable scalability.”
Founder & CEO · Food-as-Medicine Brand
“Werner helped us transform from a participant into a genuine industry contributor, now focused on sustainable growth that serves the whole sector, not just our organisation.”
Executive Director · Non-Profit Food Organization
References available on request.
Practical strategy, capital, and change lessons from founder/owner-led businesses building real value outside the spotlight.
Most business media focuses on venture-backed startups, unicorns, and celebrity founders. Owner Led features the stories, decisions, and frameworks behind serious companies being built quietly by owners and founders.
Tell us who you are and we'll route you to the right next step. We work with a small number of owners at a time, on purpose, no pitch, no sales process.