Most startup founders don't know how to plan for their first investor cheque
Most founders don't lack ambition, they lack the investor lens and capital literacy to build a deliberate path to funding.
Advisory for Canadian food & agrifood owners.
Funding is the fuel. Compound value is the flywheel.
We help established food and agrifood owners access growth capital, scale profitably, and prepare for exit — building a business that compounds, not one that constantly resets. CreateValue is a brand of Muller Professional Services Inc., based in Canada, serving founder- and owner-led businesses across six countries.
Food & Bev
Agrifood
Functional
FoodTech
$80M+
Supported · 6 countries · est. 2014
Three commercial problems
Where established food & agrifood owners get stuck.
We work in the gap between your accountant, your banker and your management team — on the decisions that determine whether growth compounds or resets.
01
Access growth capital
Can I. Should I. What if.
For owners raising $350K+. We help you determine how much capital is actually needed, whether the investment makes commercial sense, and how to present it to lenders and funders — before we help you access it.
Explore growth capital advisory →02
Scale profitably
Growth that builds on itself.
Ongoing strategic advisory for owner-led food businesses navigating producer-to-processor transitions, regional-to-national expansion, and the capability gaps in between.
Explore growth & strategy advisory →03
Prepare for exit
Build a business that can be sold on your terms.
A 24–36 month exit-readiness program: financial normalization, a buyer-ready growth story, buyer-profile identification, and guidance on structure, terms and timing.
Explore exit planning →The Canadian food landscape
Four problems hold most Canadian food businesses back from scaling.
Growth capital is available, but most owners can't access it
The money is there. The gap is positioning — most owners arrive unprepared, or asking for the wrong thing.
Most food businesses grow in bursts, but the wins don't stick
Good years. Smart hires. Product launches. But without a thread connecting the wins, you rebuild from the same place each time.
Most owners build a business, but not one they can sell
Most food owners haven't structured for an exit. The financials aren't clean, the story isn't buyer-ready, and the value hasn't been surfaced.
The owners who win aren't the ones who work harder. They're the ones whose decisions compound.See How We Work →
Client results
Advisory results that speak for themselves.
Value-Added Food Processing
Diversified Food Business Group
$300K→$22M
Business value2.5 yrs
Partnership"Originally starting my business with a $300,000 investment, Werner has been my advisor for the last 2.5 years, helping me fund and build out a diversified business group now worth $22M."
Business Owner · Diversified Food Business Group
Agrifood · Value-Added Processing
Value-Added Processor
$1.8M
Modernization investedExit
Targeted 2–3 years"Working with Werner for more than 3 years, he helped us invest $1.8M in modernization, restructure strategically, and position for a planned exit."
Founding Partner · Value-Added Processor
For industry organizations
Strategic workshops for boards & leadership teams
Facilitated strategy sessions for government-funded sector organizations, associations and food hubs across Atlantic Canada.
Explore workshops →For accelerators
Investor readiness for food founders
Workshops that prepare early-stage food founders in your program for their first investor conversation.
Explore founder workshops →About
Your food business advisor who thinks with you.
The decisions that matter most tend to fall between your accountant and your bank, between this year and the next five. That's where we work — thinking alongside you, helping you see the full picture, and making sure the moves you make today still look smart three years from now.
Werner Müller founded CreateValue after more than a decade working alongside food business owners across six countries. Different markets, different stages, but the same gap every time: owners doing real work, without someone who actually understood what they were trying to build.
Read Werner's full story →11+
Years advising food & agrifood businesses
6
Countries served
2014
Year CreateValue was founded
For us it's never just about finding growth capital, or solving the immediate problem. It's about understanding what you are building, why it matters, and what it needs to compound.Connect on LinkedIn ↗
Start with the right conversation.
Tell us who you are and we'll route you to the right next step. We work with a small number of owners at a time, on purpose — no pitch, no sales process.
Start a Conversation ↗