The right capital at the right time — for food and beverage businesses that are building something real. Growth that holds. A business that compounds, decision by decision.
"For us it's never just about finding growth capital, or solving the immediate problem. It's about understanding what you are building, why it matters, and what it needs to compound."
Werner Müller founded MPS | CreateValue after more than a decade working alongside food and beverage business owners across six countries — across agrifood, functional food, food-as-medicine, and food technology. Different markets, different capital stages, different value chains — but the same consistent gap: owners doing meaningful work in a complex sector, without a thinking partner who actually understood what they were trying to build.
The decisions that matter most in this space are the ones that fall between the accountant and the lawyer, between the bank and the investor, between growth and sustainable scale. We stay in that space — as a strategic co-pilot and someone who helps cut through complexity to what actually moves the needle.
Connect on LinkedIn ↗Most capital conversations start with "how do we get this funded." We start earlier — with whether you should, on what terms, and what it means for everything that follows. This is where our Strategic Consulting sits.
Getting funded is the start, not the finish. We stay alongside you — helping make sure every decision that follows creates value that carries forward, not just results that reset. This is where our 360° Co-Pilot Advisory sits.
This isn't for every food business. It's for the owner who's past ambition and into execution — in food and beverage, agrifood, functional food, or food technology — and knows the difference between advice that sounds good and advice that holds up in this sector.
Your accountant keeps the books. Your lawyer manages risk. But no one in the food industry is thinking with you about the full picture — where this is going and how to build it well.
You're building something in food that sustains itself and earns you the freedom to keep doing work that matters.
Not just "can I raise" — but should I, on what terms, and what does it mean for everything that follows. Especially relevant in capital-intensive food and processing businesses.
Not a spike. Not a headline. A food business that builds on itself year after year, with every decision reinforcing the last.
Canada's food and beverage manufacturing is the country's largest manufacturing sector by sales — and it's at an inflection point. Export pressure, consolidation, and a new wave of functional and agrifood investment are reshaping who wins. The gap isn't opportunity. It's having the right guidance to move through it.
"This is the complexity we work inside every day — so you don't have to figure it out alone."
Real outcomes from real business owners — across the food and beverage, agrifood, functional food, and food technology space, in six countries. References available on request.
"Originally starting my business with a $300,000 investment, Werner has been my advisor for the last 2.5 years — helping me fund and build out a diversified business group now worth $22M."
"Working with Werner for more than 3 years, he helped us invest $1.8M in modernization, restructure strategically, and position for a planned exit in the next 2 to 3 years."
"Werner has been instrumental in growing my 3rd startup through seed and Series A investor rounds — and helping me pivot from a focus on growth to profitable, sustainable scalability."
"Werner helped us transform from a participant into a genuine industry contributor — now focused on sustainable growth that serves the whole sector, not just our organisation."
We work with a small number of food and beverage business owners at a time, on purpose. No pitch, no deck, no sales process. Just a straight conversation about whether this is the right fit — and what working together could look like for your food business.
Tell us a little about your food business and we'll be in touch.
Your information is never shared or sold.