Strategic Advisory

Funding is the fuel.
Compound value
is the engine.

The right capital at the right time. Growth that holds. A business that builds on itself — decision by decision.

Start a Conversation How We Work
11+ Years advising
+$100M Investments supported
360° Co-Pilot Advisory
Est. '14 createvalue Advisory
About

You need someone who thinks with you — not just for you.

"For us it's never just about finding growth capital, or solving the immediate problem. It's about understanding what you are building, why it matters, and what it needs to compound."

Werner Müller founded MPS | CreateValue after more than a decade working alongside business owners across six countries. Different industries, different contexts — but the same consistent gap: owners doing meaningful work, without a thinking partner who actually understood what they were trying to build.

We don't file a report and move on. We stay in the work — as a strategic co-pilot, a sounding board, and someone who helps cut through complexity to what actually matters.

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Mountain path leading upward through mist
What We Offer

Two ways to work together.
One clear thread.

Capital — done properly
Can I. Should I. What if.

Most capital conversations start with "how do we get this funded." We start earlier — with whether you should, on what terms, and what it means for everything that follows. This is where our Strategic Consulting sits.

  • Reframe capital as a decision architecture, not just a transaction
  • Business plans & financial modeling for investors, lenders, or boards
  • Feasibility studies to validate new ventures or capital investments
  • Growth capital strategy — positioning, readiness, and access
Our Methodology →
Growth that compounds
Growth that builds on itself.

Getting funded is the start, not the finish. We stay alongside you — helping make sure every decision that follows creates value that carries forward, not just results that reset. This is where our 360° Co-Pilot Advisory sits.

  • Navigate growth transitions and scaling decisions with confidence
  • Simplify complexity — cut through noise to what actually moves the needle
  • Bridge resource gaps without premature over-hiring
  • Lead organizational transformation thoughtfully and sustainably
Our Methodology →
Who We Serve

For owners who are done guessing.

This isn't for everyone. It's for the owner who's past ambition and into execution — and knows the difference between advice that sounds good and advice that holds up.

The owner who has outgrown the advice available to them

Your accountant keeps the books. Your lawyer manages risk. But no one is thinking with you about the full picture — where this is going and how to build it well.

The quiet operator who wants real results, not a spotlight

You're building something that sustains itself and earns you the freedom to keep doing work that matters.

The owner facing a capital decision

Not just "can I raise" — but should I, on what terms, and what does it mean for everything that follows.

The owner who wants growth that compounds

Not a spike. Not a headline. A business that builds on itself year after year, with every decision reinforcing the last.

How We Create Value

The fox knows many things.
The hedgehog knows one big thing.

Isaiah Berlin's 1953 essay drew on a fragment from the Greek poet Archilochus. Berlin used it to distinguish two types of thinker. The distinction has new urgency in the age of AI — and it shapes how we work.

The short version: AI is a perfect hedgehog. Our value is fox thinking.

The Hedgehog

Knows One Big Thing  ·  Depth  ·  Consistency

The hedgehog relates everything to a single central organising idea. Hedgehogs are consistent, principled, and often brilliant within their domain — applying a single clarifying lens with extraordinary depth and rigour.

The hedgehog is being automated. AI is the ultimate hedgehog at scale — it applies any known framework to any known problem type with exhaustive consistency. The value of hedgehog thinking that stays within established frameworks is declining rapidly.

AI is a perfect hedgehog. It applies known frameworks exhaustively.

versus

The Fox

Knows Many Things  ·  Breadth  ·  Surprise

The fox pursues many different ends, drawing on a wide range of experience, making unexpected connections across domains, resisting the pull of any single organising framework. They find the angle nobody else saw because nobody else was standing in the same place.

The fox's value is rising. The ability to connect across domains, to bring an unexpected perspective from outside the established framework, to notice what the hedgehog's single lens misses — this is precisely what AI cannot do.

The fox's cross-domain thinking is the rising scarce resource.

How this shapes our work

We bring fox thinking to your capital and growth decisions.

Most strategic advisors are hedgehogs — one framework, applied to every situation. We work differently. We draw on experience across finance, operations, strategy, and human behaviour to find the angle that's right for your specific situation — not the one that fits the template.

Pillar 1 — Capital

Fox thinking applied to a hedgehog problem. We don't just ask "can you raise?" — we ask what it means, what it costs, and what it changes.

Pillar 2 — Compound Value

Pure fox territory. Connecting decisions across time, domains, and context so value doesn't reset — it accumulates.

Client Results

What it looks like
when it works.

Real outcomes from real owners — across industries, capital stages, and business contexts. References available on request.

Diversified Business Group
$300K→$22M Business value
2.5 yrs Partnership

"Originally starting my business with a $300,000 investment, Werner has been my advisor for the last 2.5 years — helping me fund and build out a diversified business group now worth $22M."

Business Owner · Diversified Business Group
Value-Added Processor
$1.8M Invested in modernization
Exit Targeted 2–3 years

"Working with Werner for more than 3 years, he helped us invest $1.8M in modernization, restructure strategically, and position for a planned exit in the next 2 to 3 years."

Founding Partner · Value-Added Processor
Food-as-Medicine Brand
Seed → A Investor rounds
Pivot Growth → Profitability

"Werner has been instrumental in growing my 3rd startup through seed and Series A investor rounds — and helping me pivot from a focus on growth to profitable, sustainable scalability."

Founder & CEO · Food-as-Medicine Brand
Non-Profit Food Organization
Sector Dev → Industry leader
Sustain. Growth strategy

"Werner helped us transform from a participant into a genuine industry contributor — now focused on sustainable growth that serves the whole sector, not just our organisation."

Executive Director · Non-Profit Food Organization
Let's Talk

If this sounds like the right fit — reach out.

We work with a small number of owners at a time, on purpose. No pitch, no deck, no sales process. Just a straight conversation about whether this is the right fit — and what working together could look like.

No pitch. No sales team.
A straight conversation about fit.
Response within one business day.

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